diff --git a/googleanalytics.module b/googleanalytics.module
index 370af49f8950cefc1066faa5ffe5b3026dc6da1b..a589a35ce1b8f8194edfd289799d7f8bfdac15b7 100644
--- a/googleanalytics.module
+++ b/googleanalytics.module
@@ -86,11 +86,9 @@ function googleanalytics_footer($main = 0) {
 
     // Add User profile segmentation values.
     $profile_fields = variable_get('googleanalytics_segmentation', array());
-    if (!empty($profile_fields) && ($user->uid > 0)) {
-      // Invoke all modules having a hook_user_load() implemented.
-      // If the invoked modules extend the $user object, the additional
-      // data can be tracked.
-      module_invoke_all('load_profile', $user);
+    if (module_exists('profile') && !empty($profile_fields) && ($user->uid > 0)) {
+      // Extend the $user object with profile data.
+      profile_load_profile($user);
 
       $fields = array();
       foreach ($profile_fields as $field => $title) {