diff --git a/google_analytics.install b/google_analytics.install
index 259bf2c19692612ff03fda3c8893a74422fc7eb6..d9bd9c97e73ec1a6ee15dc9ee708b6bcdb4546a4 100644
--- a/google_analytics.install
+++ b/google_analytics.install
@@ -6,6 +6,20 @@
  */
 
 use Drupal\Core\Url;
+use Drupal\user\Entity\Role;
+
+/**
+ * Implements hook_install().
+ */
+function google_analytics_install() {
+  // Make the default install more user and GDPR friendly.
+  $role = Role::load('authenticated');
+  $role->grantPermission('opt-in or out of matomo tracking');
+  $success = $role->save();
+  if ($success) {
+    drupal_set_message(t('Module %module granted %permission permission to authenticated users.', ['%module' => 'Matomo Analytics', '%permission' => t('Opt-in or out of tracking')]), 'status');
+  }
+}
 
 /**
  * Implements hook_uninstall().